We are so pleased to report that the 2011 inaugural Initiative Rocks! concert presented by MySpace to benefit Friends of the Family was a rockin' success raising over $164,000! Friends of the Family is indebted to everyone at Intiative, all of the event sponsors, phenomenal volunteers, the hundreds of attendees, and awesome raffle donors for giving it their all to make the event a success beyond everyone's wildest dreams. These funds will help hundreds of families in need in the Los Angeles area through Friends of the Family's range of programs.
In addition to the money raised, the great industry turn-out, and the fantastic entertainment on stage, there were some surprise guests that added to the fun and to the PR buzz. Here are a few samples of the great press pick-ups the event received:
Talk is already underway about next year and how to make next year's event an even bigger success! If you have any questions or comments, or would like to be included next year, please do not hesitate to reach out.